Can SDRs call and chat from one place?

Yes. Bow Chat brings WhatsApp chat and calling into one workspace.

Do prospects need anything?

No. They receive a WhatsApp call on the app they already use.

Is call activity logged?

Yes. Calls and outcomes are on record for the team.

Does it replace our CRM?

No. It adds a tracked calling layer and complements your CRM.

WhatsApp Cloud API Calling for B2B Inside Sales

WhatsApp Cloud API calling for B2B inside sales

B2B prospects ignore cold calls but reply on WhatsApp. Bow Chat lets SDRs call prospects over WhatsApp in the same workspace as their chats, so voice and chat outreach are unified and logged.

Call prospects where they already reply

ProblemProblem Statement

An inside-sales team dials prospects from numbers that get ignored, calls are not logged with the chat thread, and managers cannot see calling activity.

Pain PointsKey Pain Points

!Prospects ignore calls from unknown numbers.
!Calls are not tied to the chat conversation.
!Call activity is not logged for the team.
!No view of connect rates by SDR.

How WhatsApp calling works

How-ToCall prospect call list from one place

Bow Chat adds voice to the WhatsApp number your customers already recognise.

Enable WhatsApp calling on your number

Turn on Cloud API calling for your sales WhatsApp numbers.

Work the prospect call list

SDRs call prospects beside their chats in Bow Chat.

Log the outcome

Mark each call connected, meeting-set, follow-up, or no-answer so the record reflects reality.

Follow up the gaps

Unreached prospects return to the sequence for a message or a retry.

FeaturesKey Features

1WhatsApp calling on your existing business number

2Per-contact call outcome logging

3Follow-up queue for unreached contacts

4Call activity visible to supervisors

ValueValue Proposition

✓Reach prospects on a channel they open.
✓Keep voice and chat outreach in one place.
✓Give managers visibility of calling activity.

What the team can see

1 Calls made and connected per SDR
2 Meetings set from calls
3 Outcomes tied to each prospect
4 Connect rate by SDR

FAQFrequently Asked Questions

Buyer planning guide

How to evaluate WhatsApp Cloud API Calling for B2B Inside Sales

Before buying or building this workflow, align the customer signal, team ownership, automation boundaries, and the metric that proves the use case is working.

Capture the signal

Identify the customer messages, campaign replies, forms, or calls that should trigger the WhatsApp Cloud API Calling for B2B Inside Sales workflow.

Route with context

Send each conversation to the right inbox, owner, or automation path with the customer history visible.

Assist the team

Use AI summaries, approved replies, reminders, and handoff notes so agents do not start from a blank thread.

Measure the outcome

Track response speed, missed conversations, lead capture, resolution quality, and automation coverage.

Implementation checklist

Map the inbound WhatsApp or voice sources that create this workflow.
Define who owns the first response, escalation, and final resolution.
Write the qualification questions, approved replies, and handoff notes.
Connect the CRM, ticketing, order, or reporting systems that need updates.
Review privacy, masking, consent, and audit requirements before launch.

Metrics to watch

First response timeMissed or stale conversationsQualified lead captureHandoff completionResolution or conversion rateAutomation coverage

Related Bow Chat resources

Bow Chat solutionsCompare the main WhatsApp, AI, voice, and automation workflows Bow Chat supports.WhatsApp Web vs Cloud API groupsUnderstand which WhatsApp group capabilities fit today and what depends on Meta support.Enterprise WhatsApp callingAdd governed WhatsApp calling paths for sales, support, and operations teams.Bow Chat voiceUse AI voice workflows alongside messaging when conversations need a live escalation path.