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Bow Chat
Bow Chat for hospitality

Give every guest conversation the right reservation context and an accountable owner.

Bow Chat connects hotel enquiries, reservation context, pre-arrival messages, in-stay requests, calls, changes, escalations, and post-stay follow-up in one accountable guest-operations workspace.

One guest operation

Reservation

Dates, property, room, source, policy, and booking state

Conversation

WhatsApp, email, social, call, files, and promises made

Work

Owner, team, status, due time, escalation, and resolution

Evidence

Messages, notes, call records, system references, and audit

The guest lifecycle

Keep the conversation useful before, during, and after the stay.

Hospitality teams do not need another disconnected chatbot. They need enquiry, booking, service, voice, and exception work to move through the right people without losing what the guest already said.

Enquiry and reservation intake

Bring WhatsApp, email, social, and call enquiries into one queue. Capture dates, guests, room preference, source, language, and the next action without making staff reconstruct the request later.

Pre-arrival operations

Handle confirmation, payment reminders, check-in timing, directions, transport, policy questions, documents, upgrades, and unresolved requirements with a visible owner and deadline.

In-stay requests

Route housekeeping, maintenance, food, transport, amenity, complaint, and special-assistance requests to the team that can act, while the guest sees one coherent conversation.

Changes and exceptions

Keep date changes, cancellations, no-shows, room issues, service recovery, refunds, and policy exceptions attached to the actual reservation and approval path.

Calls and after-hours coverage

Connect business calls, missed-call recovery, voice AI intake, summaries, fallback routing, and human escalation to the same guest context.

Post-stay follow-through

Close unresolved work, request feedback at the right time, draft review responses, preserve preferences with the right consent, and hand qualified repeat or group demand to the responsible team.

AI inside guest operations

Use AI to prepare and route work without allowing it to rewrite booking truth.

Structured enquiry capture

Extract dates, party size, room needs, language, source, and missing fields from a conversation or voice note, then prepare a reviewable reservation enquiry.

Booking-aware reply assistance

Draft an answer from the available reservation, payment-reference, policy, and property context instead of producing a generic hospitality response.

Request and complaint triage

Classify the guest need, estimate urgency, identify the operating team, suggest a due time, and escalate high-risk or unresolved cases.

Conversation and call summaries

Prepare a concise handoff containing the guest request, promises made, current owner, evidence, and next action.

Multilingual drafting

Help staff prepare clear replies in the guest's language while preserving the approved booking, policy, price, and refund facts.

Manager brief

Summarize open guest risks, delayed responses, repeated complaints, missed calls, workload, and the few interventions that need management attention.

Start with clear system and decision boundaries.

The strongest rollout makes the communication layer more useful while keeping the property's reservation, payment, privacy, and service responsibilities explicit.

The reservation or PMS record remains authoritative for room, rate, booking, payment, cancellation, and refund facts.

AI drafts and recommends; it does not silently confirm rooms, change rates, cancel stays, approve refunds, or promise unavailable services.

Every guest request should have an owner, current state, due time where relevant, and a visible handoff or closure path.

Channel access, message templates, calling, retention, recording, consent, and customer-data use follow the configured business and provider rules.

A controlled rollout begins with named properties, inboxes, workflows, staff roles, escalation rules, and measurable operating outcomes.

Questions

Common questions

Is Bow Chat a hotel PMS?

No. Bow Chat is the guest-conversation and service-operations layer. It can work alongside an existing PMS or connect to Boni Hotel OS so messages, calls, requests, and escalations carry the right reservation context.

Can it connect to an existing hotel system?

A controlled implementation can use an approved API, webhook, structured import, or reviewed email workflow where the source system supports it. The fields, sync direction, source of truth, failure handling, and staff review path are defined before launch.

Can AI answer every guest automatically?

No. Low-risk answers can follow approved knowledge and policy. Booking, price, payment, cancellation, refund, safety, complaint, and service-recovery cases need the configured review or escalation path.

Does the hotel need to replace its WhatsApp number?

Not necessarily. Bow Chat supports several channel models, including official WhatsApp Cloud API inboxes and selected WhatsApp Web workflows. The right route depends on the number, group requirements, message type, provider constraints, and operational risk.

Can this work across several properties?

Yes, with explicit property, inbox, role, routing, escalation, reporting, and data-access boundaries. A pilot should begin with a manageable property or workflow cohort before group-wide expansion.

Start with one property or workflow cohort

Bring the current channels, PMS boundary, request types, staff roles, and escalation rules.

Discuss the pilot