The core of Bow Chat
One durable record of everything your customers said.
The conversation ledger captures every customer conversation — WhatsApp, email, social, and calls — into one searchable, auditable record that your team runs the day on and your AI works on top of.
Why a ledger, not just an inbox
Conversations carry the business
Quotes, commitments, complaints, and approvals happen in chat and on calls. If they live in personal phones and scattered apps, the business cannot see, prove, or learn from them.
Channels change. The record should not.
Channel pricing, rules, and platforms keep shifting. A ledger keeps the customer record independent of any one channel, so your history and workflows survive whatever changes next.
AI is only as good as the record
Summaries, drafting help, and structured extraction all work on top of the ledger. The more complete the record, the more useful the AI — that is the compounding loop.
What goes into the ledger
Bow Chat captures channels other tools cannot — including the WhatsApp numbers and groups your business already runs — alongside the official WhatsApp Cloud API, email, social, and calls.
WhatsApp Cloud API
Official API inboxes with template campaigns and delivery tracking.
WhatsApp Web — your existing numbers
Connect the normal WhatsApp and WhatsApp Business App numbers your team already uses with QR pairing. No new number, no templates for everyday replies.
WhatsApp groups
The client, dealer, and vendor groups your business already runs — monitored with first-response SLAs, breach alerts, and owner workflows. Proven at around a hundred monitored groups in one workspace.
Gmail and Microsoft/Outlook mailboxes alongside chat, in the same record.
Instagram and Messenger
Social DMs handled and recorded in the same team workspace.
Calls
Business calls with Bow Phone — call logs and recordings next to the conversation they belong to.
What the ledger gives you
- A durable, searchable history of every customer conversation, across channels and team changes
- Auditable records for teams where conversations are commercially or legally load-bearing — advisors, agencies, regulated operations
- Response accountability: SLA timers, breach alerts, and owner workflows on the conversations that matter
- Manager reports on response times, breaches, and workload — daily and weekly, sent to owners
- Contact name and number masking so restricted agents can work the inbox without seeing sensitive identities
- Retention and review workflows that stand up to scrutiny
For regulated and high-stakes teams, the ledger pairs with the Conversation Ledger for Regulated Teams package: retention, review, and masking workflows scoped to your compliance needs.
Start with the conversations you already have
Connect a number, bring in your groups, and see your first week of conversations on the record.