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Bow Chat
Instagram DMsWhatsApp leadsAI qualification

Instagram plus WhatsApp

Manage Instagram DMs and WhatsApp leads in one workspace.

When customers discover you on Instagram and close the conversation on WhatsApp, Bow Chat keeps the journey owned, visible, and easy to follow up.

Bow Chat multichannel lead qualification screen

Respond

Bring social and WhatsApp enquiries into a team workflow.

Qualify

Capture intent, requirement, and next action from the chat.

Convert

Assign owners and keep follow-up visible until outcome.

Workflow fit

Built around the job your team is trying to finish.

Each landing page maps one paid-search intent to one Bow Chat operating workflow, so the buyer does not land on a vague homepage.

Social enquiry queue

Give teams one place to watch high-intent social and WhatsApp enquiries.

Cross-channel context

Keep the customer story visible when a DM becomes a WhatsApp conversation.

Owner tracking

Assign each enquiry to the right salesperson, counselor, or support user.

AI qualification

Summarize requirements and prepare a useful first response.

Follow-up reminders

Track callbacks, quotes, demos, and visit scheduling.

Manager visibility

Review waiting, replied, qualified, and stale enquiries across channels.

Operating path

Start narrow, then add automation once ownership is clear.

Bow Chat should first make the work visible. Routing, AI, campaign follow-up, and reporting become stronger after the team has a clean owner and status model.

1

Identify the enquiry sources

List Instagram, WhatsApp, website, and campaign sources that create leads.

2

Connect the team workflow

Bring the channels into Bow Chat and define who handles each queue.

3

Create qualification labels

Track requirement, service, product, city, urgency, and sales stage.

4

Assign and follow up

Make sure every enquiry gets one owner and a next action.

5

Review weekly

Compare which source creates real conversations and which creates noise.

Best use cases

The right page for the right search intent.

These pages are meant to receive tightly matched paid traffic, not generic clicks that belong on the homepage.

D2C and retail teams

Handle Instagram product questions that move to WhatsApp ordering.

Real estate brokers

Track project enquiries from Instagram into site visit follow-ups.

Education teams

Manage course enquiries from DMs, forms, and WhatsApp.

Service businesses

Avoid losing appointments when customers switch channels.

Frequently asked questions.

The page should answer the buyer's immediate concern, preserve attribution through the WhatsApp CTA, and make the next step obvious.

Why not handle Instagram and WhatsApp separately?

Separate inboxes hide ownership and follow-up gaps. Bow Chat gives managers one operating view.

Can AI help qualify enquiries?

Yes. AI can summarize requirements and help agents capture the next useful detail.

Can this work for small teams?

Yes. It is useful as soon as more than one person handles inbound enquiries.

Instagram and WhatsApp Enquiry Management

Route this intent to the right Bow Chat workflow.

The CTA carries the source page in the WhatsApp message so inbound leads can be tagged even before deeper ad attribution is finished.

Get enquiry workflow demo