AI-native CPaaS for India
Bulk SMS campaigns with clear sender, delivery and follow-up workflows.
Plan SMS campaigns around your audience, approved sender and templates, delivery reporting and the next customer action. Get a USD quote matched to your volume and route requirements.
Workflow in practice
Send a service update with a clear response path.
An operator needs to notify customers about a service window. The message must use the approved sender and template, and customers need a way to act on it.
- Prepare the send
- Confirm the audience, DLT entity, sender, template and route for the intended message. Check the recipient list before starting the campaign.
- Deliver and review
- Run the message through the configured route and review delivery reports. Treat failed delivery separately from a customer choosing not to act.
- Handle the next step
- Use a clear contact or tracked response link so customers can reach the team. Assign resulting enquiries and retain the campaign context.
Review delivered messages, response actions and the team’s completed follow-up. Size the route and campaign around the audience and message type.
Read the setup guide →Workflow fit
Built around the job your team is trying to finish.
Keep the conversation, its owner and the next action together throughout the customer relationship.
India-first SMS route
Use the current offer for Indian sender, DLT, and campaign requirements.
Low practical starting minimum
Begin at 50,000 SMS/month for teams that need meaningful volume without oversized commitments.
Commercial scope
Compare the USD usage rate, setup and support scope for your campaign volume.
DLT-aware setup
Check sender, template, opt-in, and route readiness before a campaign goes live.
Campaign reporting
Track delivery reports, segments, campaign outcomes, and reply follow-up in one operating layer.
WhatsApp plus SMS workflows
Use SMS for reach and WhatsApp for richer follow-up where consent and workflow fit allow it.
Operating path
From the first enquiry to a clear next action.
Connect your channels, configure the team and put routing, follow-up and reporting around the work you handle every day.
Share your monthly volume
Start with expected India SMS volume, use case, sender type, and campaign frequency.
Check DLT and sender readiness
Review entity, sender, template, consent, and compliance requirements before sending.
Confirm route fit
Match the campaign type and quality needs to an eligible route and final commercial fit.
Launch a controlled batch
Send the first campaign with delivery reports and clear segment tracking.
Add follow-up workflows
Connect SMS outcomes to WhatsApp, calls, CRM, or agent follow-up where the buyer journey needs it.
Best use cases
Where this workflow helps your team.
Match the setup to the people who handle the conversation and the outcome the customer needs.
SMS resellers
Test an India route with a clearer starting minimum and reporting expectations.
D2C and retail
Send customer updates, promotions, reminders, and repeat-purchase prompts.
Service businesses
Use SMS for appointment, payment, renewal, and operational alerts.
Lead follow-up teams
Pair SMS reach with WhatsApp or call follow-up for qualified responses.
Frequently asked questions.
Understand the channel setup, team controls and workflow before your walkthrough.
How is bulk SMS priced?
We quote in USD based on volume, destination, route, sender and template setup. Your quote identifies usage charges, support and applicable taxes.
What is the minimum monthly volume?
The current starting volume is 50,000 SMS per month, which is intentionally lower than many high-commitment bulk SMS routes.
Does Bow Chat handle DLT setup?
Bow Chat can help review DLT, sender, template, consent, and route readiness before a campaign goes live.
Is this only SMS software?
No. Bow Chat is an AI-native CPaaS layer that can connect SMS campaigns with WhatsApp follow-up, CRM workflows, reporting, and team operations.
Bulk SMS India
See the workflow with your team’s real requirements.
Bring a representative conversation, your team structure and the next action you want to improve. We’ll walk through the channel setup, ownership and follow-up together.