What is the fallback path?

A configured way to reach a customer who misses the WhatsApp call; talk to us about the right setup for you.

Is everything on one record?

Yes. All reach attempts and outcomes sit on one contact.

Do customers need anything for the WhatsApp call?

No. They receive it on the app they already use.

Does it add another tool for agents?

No. Agents work from one Bow Chat workspace.

WhatsApp Calling with PSTN Fallback for Missed Calls

WhatsApp calling with PSTN fallback for missed calls

A WhatsApp call is ideal, but some customers miss it or have poor data. Bow Chat pairs WhatsApp calling with a fallback so your team can still reach the customer and keep the outcome on one record.

Reach customers even when WhatsApp call misses

ProblemProblem Statement

When a WhatsApp call is missed, teams lose the contact or switch to a different, unlogged tool, fragmenting the record.

Pain PointsKey Pain Points

!Missed WhatsApp calls end the contact attempt.
!Teams switch to unlogged tools for fallback.
!Contact history fragments across channels.
!No single view of reach attempts.

How WhatsApp calling works

How-ToReach customers with a fallback path

Bow Chat keeps the contact attempt in one place even when the WhatsApp call misses.

Enable WhatsApp calling

Turn on Cloud API calling for your number.

Try WhatsApp first

Place the WhatsApp call to the customer.

Use the fallback path

If the WhatsApp call is missed, use the configured fallback to reach the customer.

Keep one record

Log the outcome so all reach attempts sit on one contact.

FeaturesKey Features

1WhatsApp calling with a fallback path

2Single record across attempts

3Outcome logging

4Follow-up queue for unreached contacts

ValueValue Proposition

✓Keep reaching customers when a WhatsApp call misses.
✓Avoid fragmenting the record across tools.
✓See all reach attempts in one place.

What the team can see

1 WhatsApp calls placed and connected
2 Fallback attempts used
3 Outcomes per contact
4 Contacts still unreached

FAQFrequently Asked Questions

Buyer planning guide

How to evaluate WhatsApp Calling with PSTN Fallback for Missed Calls

Before buying or building this workflow, align the customer signal, team ownership, automation boundaries, and the metric that proves the use case is working.

Capture the signal

Identify the customer messages, campaign replies, forms, or calls that should trigger the WhatsApp Calling with PSTN Fallback for Missed Calls workflow.

Route with context

Send each conversation to the right inbox, owner, or automation path with the customer history visible.

Assist the team

Use AI summaries, approved replies, reminders, and handoff notes so agents do not start from a blank thread.

Measure the outcome

Track response speed, missed conversations, lead capture, resolution quality, and automation coverage.

Implementation checklist

Map the inbound WhatsApp or voice sources that create this workflow.
Define who owns the first response, escalation, and final resolution.
Write the qualification questions, approved replies, and handoff notes.
Connect the CRM, ticketing, order, or reporting systems that need updates.
Review privacy, masking, consent, and audit requirements before launch.

Metrics to watch

First response timeMissed or stale conversationsQualified lead captureHandoff completionResolution or conversion rateAutomation coverage

Related Bow Chat resources

Enterprise WhatsApp callingAdd governed WhatsApp calling paths for sales, support, and operations teams.Bow Chat voiceUse AI voice workflows alongside messaging when conversations need a live escalation path.Bow Chat solutionsCompare the main WhatsApp, AI, voice, and automation workflows Bow Chat supports.